Speaking and selling are not merely professional skills —they are life skills. They go hand-in-hand and frequently make the difference between mediocrity and superiority. The difference between working in the lunch room and working in the Board Room.
Whether you’re at a PTA meeting, your own staff meeting, in the boardroom, or at the dinner table, you have to speak and sell well in order to succeed.
We often confuse “selling” with the guy on TV who sells Popeil Knives. That is only one application. Our daily lives require that we persuade people, charm people, and bring them around to our way of thinking. The essential key in both “speaking” and “selling” is to focus on the MESSAGE and the OTHER PERSON.
What is the REAL VALUE -- to the other person -- of the thing, service or idea that you are trying to sell? How can you explain your concept in a way that is not only accurate, but absolutely entrancing?
The question you have to ask yourself:
How will this thing, service or idea help my friend, my kid, or my customer?
Example: If your customer really loved the way you kept in contact throughout the sales process the last time he bought something, can you promise to handle THIS situation like THAT situation in order to reassure him?
--If he loved the value of the product last time, make sure you stress value this time.
--If he loved the innovation of the product, stress innovation.
Do you have a story about a similar situation that happened to someone else that you can use for illustration? People LOVE stories!
Examples:
-- A story about the real customer who paid MORE because he had a hard time making decisions and price or interest rate when up, or the product was no longer available? (That's a story that triggers "fear of loss" - people buy more because of fear of loss than any other reason.
-- A story about how happy and delighted the customer was when they actually used the product and found out how much MORE it delivered than you promised.
The most important question to ask yourself:
-- Do you REALLY and truly believe that this product, service or solution is in the VERY BEST INTEREST of the person you're "selling" it to? Is your idea or your product the best solution to the problem? If the answer is YES, you're cheating them if you don't find a way to persuade them -- in a way that they can understand.
Want to learn more about how to sell your ideas? We have a Special Report called The Respect-Able™ Woman SELLS!
How To Create & Deliver Effective Sales Presentations
When You've Never Done It Before, You Don't Have Time To Do It,
You Don't Know How To Do And You REALLY, REALLY,
REALLY Don't Want To Do It Anyway.
- - - but you DO want to make the $ale!
Selling is NOT a four-letter word, and it is actually far easier for a woman to sell most things than for that “other” gender! People usually think that women are more trust-worthy, sincere and easier to work with.
Of course, you need a system to get yourself organized so that you can be thoroughly prepared and logical. When you are thoroughly prepared you become free to concentrate on the person you’re speaking with. And whenever you focus on the other person, you listen more astutely, you pick up more clues about what they really want and it is far more likely that you will actually make the sale!
You will learn:
- How to get organized
- What to say and what NOT to say
- How to prepare to work with both larger and smaller clients
- How to customize your presentation
- How to wear the right thing for different clients/customers
- How to work with a microphone
- How to design PowerPoint presentations
- The single biggest mistake most people make with PowerPoint
- ----and it will KILL a sale!
- How to use your laptop and a projector effectively — and professional tricks
- How to use PowerPoint without a Laptop
- How to effectively use all audio/visual equipment
- How to create “leave behinds” sales pieces
- How to sell to groups
- How to close more sales and make them LOVE you!
- When you should NEVER use a Flip Chart when you sell
- How to edit your presentation for clarity
- How to ASK for the order and LAND the sale
- Creative closing questions
- How to customize each presentation — without spending a lot of time doing it!
42 easy to use and understand, printer-friendly pages
Selling in Challenging Times - The Skill-Shop™
1 - 3 hour formats that make a great gift to your clients and customers as you train your staff!
And think of all the “bonding” you can do together!
Call Linda Brakeall at 800-662-7248 for availability. Linda@LindaBrakeall.com
"Everything's in the mind. That's where it all starts.Knowing what you want is the first step toward getting it." — Mae West
